Day 2 of the Wellington Essential Marketing Bootcamp and we are discussing the things that work. It always amases me how many people have great ideas for their business and just havent got around to doing it. We need to prioritise where we spend our time and do what works. We so often know what works (like phoning customers) and yet delay doing it! #TMCBC

All money comes from customers - knowing what ratio come from who and where is vital! So many people treat all customers the same yet the truth is not all customers are equal - A clients are more valuable than C clients and need to be treated as such. Having a plan that focuses your energies, time and money on customers proportionate to their vaule and importance will ensure that your energies are focused on what matters. You get more of what you focus on so focus on what you want! #TMCBC

Less is more!! This is a saying that is bantered around so much. How do you understand this! Here is an example. We know that in order to get a sale you need to contact your client five times or more. Too many people give up before 5 points of contact because they do not understand this. To help them understand we have just poised this question. If you could contact 100 times what would work better? contacting 100 people once or 20 people 5 times. Less people more results = less is more!! #TMCBC

Discussing the importance of doing what works and doing it! Everything from measuring what matters and doing it to ASKING good questions of clients, suppliers and team members. If you always do what you have always done you will always get what you always got. Do you want what you have or want something better? What will be required to change to get the outcome that works!

Have just shared with EMBC participants that Wise people learn from their mistakes, a genius learns from the mistakes of others! Live life like every day is your best day and make it so for your clients, teams, family everyone! #TMCBC

Ambrose here. We've had some significant debates already, especially around getting people focused on which of their products/services actually make them money. Most businesses should be more focused on less areas of their business when it comes to focusing on your core product/service offering.
We also need to be clear about WHY customers come to you. This is what gives you your competitive advantage. Tip: once you're clear on your competitive advantage, check with your internal team and then check with your clients to ensure that what you think your competitve advantage is and what they think it is is the same!
Once you're clear on that tell ... well, EVERYONE. One thing I was always in awe of when I was working at Proctor & Gamble was that it was 100% clear to all employees across all divisions and levels in the company what made P&G better than its competitors with both their brands and as an employer. If a company that big ($75Bn+ turnover) can do this, shouldnt small to medium enterprises be able to do the same?

Discussing the importance of 1) knowing how the 80/20 rules applies to each individual business and 2) Using this knowledge to help focus on what matters so that the areas that bring in the biggest return on investment of time and money get the 80% of investment they deserve.  Breaking down important aspects of your business into small steps in not always easy but once the descion is made the focus it gives is amazing focus and clarity. Reminds me of the quote "inch by inch life is a sinche yard by yard life is hard"

We are now breaking down plans and goals into customer ratios - great seeing the enlightenment of people as they see how many customers they need to achieve thier turnover goals. SWOT analysis next then into clarifying point of difference. This first quarter is theoretical while we build the base in knowledge and understanding around the foundtional elements of a marketing plan.#TMCBC

Well the Wellington Essential Marketing Boot Camp (EMBC)has started. As always there are a great range of business represented today. We have designers, Mechanics, Franchise owners, investment brokers, publishers, investment advisors and property advisors. The beauty of the EMBC is that it has been designed and structured in such a way as to suit any business type as people are guided through writing their own plan. It means participants understand their plans and they have such a high degree of ownership that people impliment their plans and see the furit of taking positive action which acts as a stimulas to keep going.#TMCBC

Room all set up, excellent breakfast enjoyed and now rearing to go! Stay connected to follow and get regular updates as we progess through the day#TMCBC

21 hours to go!

The Wellington Boot Camp is on countdown to the start of another phenomenal 2 days!

We have spoken with some of the soon to be attendees and they are in keen anticipation of what they are going to be put through.
Stay tuned through the next 2 days for up to date blogs, twitter and facebooking discussions.