The Essential Marketing Boot Camp is underway in Hamilton at The Ferry Bank Event and Conference Center.
Planning for the next twelve months.
Has your business got a plan?
Do you know what marketing initiatives you are going to implement and what your business can afford for these initiatives over the next 12 months?
How will you know if they are successful?
These are some of the topics discussed at the boot camp.
If you want to know more send us and email jo@themarketingcompany.co.nz and we will happily discuss how the Essential Marketing Boot Camp can help you.
Day 2 of the Wellington Essential Marketing Bootcamp and we are discussing the things that work. It always amases me how many people have great ideas for their business and just havent got around to doing it. We need to prioritise where we spend our time and do what works. We so often know what works (like phoning customers) and yet delay doing it! #TMCBC
All money comes from customers - knowing what ratio come from who and where is vital! So many people treat all customers the same yet the truth is not all customers are equal - A clients are more valuable than C clients and need to be treated as such. Having a plan that focuses your energies, time and money on customers proportionate to their vaule and importance will ensure that your energies are focused on what matters. You get more of what you focus on so focus on what you want! #TMCBC
Less is more!! This is a saying that is bantered around so much. How do you understand this! Here is an example. We know that in order to get a sale you need to contact your client five times or more. Too many people give up before 5 points of contact because they do not understand this. To help them understand we have just poised this question. If you could contact 100 times what would work better? contacting 100 people once or 20 people 5 times. Less people more results = less is more!! #TMCBC
Discussing the importance of doing what works and doing it! Everything from measuring what matters and doing it to ASKING good questions of clients, suppliers and team members. If you always do what you have always done you will always get what you always got. Do you want what you have or want something better? What will be required to change to get the outcome that works!
Have just shared with EMBC participants that Wise people learn from their mistakes, a genius learns from the mistakes of others! Live life like every day is your best day and make it so for your clients, teams, family everyone! #TMCBC
Ambrose here. We've had some significant debates already, especially around getting people focused on which of their products/services actually make them money. Most businesses should be more focused on less areas of their business when it comes to focusing on your core product/service offering.
We also need to be clear about WHY customers come to you. This is what gives you your competitive advantage. Tip: once you're clear on your competitive advantage, check with your internal team and then check with your clients to ensure that what you think your competitve advantage is and what they think it is is the same!
Once you're clear on that tell ... well, EVERYONE. One thing I was always in awe of when I was working at Proctor & Gamble was that it was 100% clear to all employees across all divisions and levels in the company what made P&G better than its competitors with both their brands and as an employer. If a company that big ($75Bn+ turnover) can do this, shouldnt small to medium enterprises be able to do the same?
Discussing the importance of 1) knowing how the 80/20 rules applies to each individual business and 2) Using this knowledge to help focus on what matters so that the areas that bring in the biggest return on investment of time and money get the 80% of investment they deserve. Breaking down important aspects of your business into small steps in not always easy but once the descion is made the focus it gives is amazing focus and clarity. Reminds me of the quote "inch by inch life is a sinche yard by yard life is hard"
We are now breaking down plans and goals into customer ratios - great seeing the enlightenment of people as they see how many customers they need to achieve thier turnover goals. SWOT analysis next then into clarifying point of difference. This first quarter is theoretical while we build the base in knowledge and understanding around the foundtional elements of a marketing plan.#TMCBC
Well the Wellington Essential Marketing Boot Camp (EMBC)has started. As always there are a great range of business represented today. We have designers, Mechanics, Franchise owners, investment brokers, publishers, investment advisors and property advisors. The beauty of the EMBC is that it has been designed and structured in such a way as to suit any business type as people are guided through writing their own plan. It means participants understand their plans and they have such a high degree of ownership that people impliment their plans and see the furit of taking positive action which acts as a stimulas to keep going.#TMCBC
Room all set up, excellent breakfast enjoyed and now rearing to go! Stay connected to follow and get regular updates as we progess through the day#TMCBC
The Wellington Boot Camp is on countdown to the start of another phenomenal 2 days!
We have spoken with some of the soon to be attendees and they are in keen anticipation of what they are going to be put through.
Stay tuned through the next 2 days for up to date blogs, twitter and facebooking discussions.
I just saw this video posted on twitter from YouTube.
40 Inspirational Speeches in 2 minutes.
Need a little pick-me-up today that can’t be found at the bottom of a “World’s Greatest Golfer” coffee mug? Check out 40 famous inspiration speeches crammed into two minutes and prepare to tackle the day like a lion hunting puppies.
We just got sent this below saying...I think it really sums up how next year could be if you plan. I must admit we have been guilty of this in the past...however not next year!
"Most people never get their year going until mid-March. All the heavy hitters that I know start off with a BIG January and build on it" ... Bob Proctor
Its another big week at The Marketing Company. Ambrose has been all over the country this week and its only wednesday. With meetings and training sessions in Auckland he then drove to Hamilton yesterday for more meetings (including one in the airport at Hamilton) followed by a flight to Palmerston last night. Ambrose is running two networking events at the Her Business Bloom conference and then Mike is running another this afternoon (while Ambrose is in meetings) its seems a jam packed week already! With a quick flight tonight for Ambrose from Palmerston to Hamilton for training and a talk tomorrow night in Hamilton...he is squeezing 100 hours into a 4 day week! Looking forward ti having him in the office on friday to catch up!
Wow, wow, wow!
The Essential Marketing Boot Camp for Hamilton 2009 officially closed with some amazing results. Thank you to all the participants, for making the event so enjoyable and rewarding.
From the feedback we have had so far we have been blown away.
The Essential Marketing Boot Camp for Hamilton 2009 officially generated over $1.8 million dollars in additional potential sales for the 20 attendees...with still more figures to come. This figure came from the value the participants placed on attending the boot camp for their businesses.
We also are thrilled to report that over 14 of the attendees have planned to return to Hamilton in 2010 for the Essential Marketing Boot Camp...with still more to confirm.
Even more exciting over the past two days as a result of the Hamilton Boot Camp 2009 we are able to leave a positive legacy in the developing world through the provision of 20 desks and 20 chairs for children at school in the developing world, through our transactional giving policy and Oxfam NZ.
For photos, testimonials and interviews with attendees from the Hamilton Essential Marketing Boot log onto our website, facebook (become a fan), twitter and utube in the next week and see first hand what the attendees had to say.
We can't wait till the Essential Marketing Boot Camp in Wellington on 13th -14th November 2009. visit:http://www.themarketingcompany.co.nz/view/courses/essential-marketing-boot-camp/
Its so easy when you love what you do!
2nd day - Essential Markeing Boot Camp. Footfall, spends, profit margins what a great topic. All the attendees are looking at how they are going to make a significant amount of more cash! We have a formular and now they are using it for thier own business. Can't wait to hear the results!
Well the 2nd day of the Essential Marketing Boot Camp is underway and we have a heavy topic to start with E-Commerce, websites is the discussion at the moment and how to benefit most from your website. Interesting everyone is so focused and concentrating not wanting to miss a moment.
The Essential Marketing Boot Camp - How to invest in client management. This is the topic being covered at the moment. The attendees are learning how to maximise and retain current customers. This is a great chance for the attendees to really add massive wealth to their business. Its an exciting topic that Mike and Ambrose love delivering!
Lunch Time is over. We are moving through things. Golden Rules of printing, branding and design are being discussed at the moment. Some of the ideas and discussion are very interesting and lots of value is being added with this session. We know these golden rules of printing, branding and design if you would like to know more about these golden rules, let us know jo@themarketingcompany.co.nz
An interesting question has been raised at the Boot Camp...How as small to medium businesses can we learn and incorporate what big corporates are doing so well with thier marketing (such as coke and McDonalds) into our businesses besides spending lots of money.
We have our ideas however we would love to hear yours let us know what you think.
WOW- Its started the attendees are at thier tables getting started on thier plan for the year ahead.
Marketing Budgets is the topic being covered at the moment:
Its such a relevent topic how many businesses decide on a markteing budget before going about thier marketing?
This topic alone can save thier business money!
"The Marketing Company gave me another insight into my business by looking at it through my customers view. If you are wanting to grow your business, enjoy it more and be focussed then contact The Marketing Company as soon as possible."
