All money comes from customers - knowing what ratio come from who and where is vital! So many people treat all customers the same yet the truth is not all customers are equal - A clients are more valuable than C clients and need to be treated as such. Having a plan that focuses your energies, time and money on customers proportionate to their vaule and importance will ensure that your energies are focused on what matters. You get more of what you focus on so focus on what you want! #TMCBC